The Robert Schuman Institute proposes to realize an educational trainings which main goals are: helping trainees to build up/strengthen their political profiles, arming them with fundamental theoretical and practical skills within the framework of Christian democratic values and principles through sharing the best regional and international practices of political communication, self-branding, public speaking, effective usage of new media tools and platforms for campaigning and awareness raising purposes, as well as identifying voters’ key concerns and needs, establishing connection with electorate, and mobilizing and teaming up with activists and volunteers; contributing to positive change within local political environment through fostering of a political culture that supports ethical political conduct and operates on the basis of democratic norms and principles;  The program also gave a golden opportunity to develop their political communication skills as organizing press conference and giving interviews in front of camera. Also, the event provided an opportunity for thematic upgrade of expertise in the field of creating strategy, using digital communication channels effectively, crisis communication methods and reaching out to younger generations . Under the guidance of our invited experts and practitioners, identify and discuss specific challenges in their field, our participants will  learn about good practices in online media-based communication from relevant colleagues of the EPP family, and develop a blueprint to translate any given program element into their own practice upon return to home countries.